For Those Who Chase The Fox At Planeta Terra
VIDEO: Volkswagen Creates Fascinating Twitter Campaign for Brazilian Music Festival Planeta Terra
Volkswagen hid Planeta Terra tickets all around Sao Paolo, Brazil and provided a Google Map zoomed out of where the tickets were hidden. Then, users had to tweet #foxatplanetaterra. The more users tweeted this hashtag, the more the Google map zoomed in on the location of the hidden tickets. First user to arrive would win the tickets. #Foxatplanetaterra went on for four days and rapidly became a trending topic.
Props to Jo